Abstract
Exorcising Print Poltergeists describes the ways in which static and dynamic imagery rhetorically function in web pages. It argues that the use of static imagery (single pictures on a web page that are not presented in an animated sequence) on web pages is an artifact of print technology paradigms where pictures could not move or offer layers of visual imagery. Static imagery forecloses representational possibilities because often only one picture represents an audience, place, or concept. The dynamic imagery afforded by digital media, like a slide show, opens up representational possibilities allowing for multiple layers of imagery in the same space a static image would occupy. Exorcising Print Poltergeists also offers pedagogical suggestions and activities for engaging with the "mechanics" or ways of using different softwares to create dynamic imagery.